Title: Cheongdamdong Alice / Alice in Cheongdamdong
Genre: Romance, comedy
Episodes: 16
Director: Jo Soo Won
Screenwriter: Kim Jin Hee, Kim Ji Woon, Kim Young Hyun (Queen Seon Duk, Dae Jang Geum)
Broadcast network: SBS, every Saturday & Sunday 21:50
Broadcast period: 2012-Dec-1

A young and talented designer, Han Se Kyung, joins a clothing company.
But, the wife of her boss (who also her former high school friend) humiliates her by sending her errands and chores rather than designing clothes.
Then she meets Cha Seung Jo, the president of a luxury brand shop in Seoul’s trendy area, Chungdamdong.
Her life changes after that.

Character Description

Cha Seung Joo
He’s the hottest man in Gangnam. The youngest chairman of Artemis.
He’s called with his French name ‘Jean Thierry Sha’
He’s the son of ‘Royal Group’ but he cut off his relationship with the family 6 years ago. He doesn’t want to use his family name ‘ Cha’ , so he wants his name to be pronounced in French

Now he wants revenge. His targets are his father ‘ Chairman Cha Il Nam’ and President of GN Clothing ‘Seo Yun Joo’.
Though he accomplished his revenge, he’s still not happy. Instead he feels loneliness.
When he was young, there’re no women loved him because he’s poor.
Now, as he’s rich, he thinks that no woman would loves him sincerely.
He hates women who depend on men’s wealth.

But, inside his heart, he wants real love.
Then he meets Han Se Kyung. He wonders how this kind of woman exists in the world. Such a honest, pure lady.

Han Se Kyung
After struggled  to find job, finally she made it.
But it’s not a regular fashion designer, only temporary worker. Moreover, it’s like a maid for boss’ wife, Yoon Joo. She’s shocking, angry but, she can’t quit.
She thinks that if she does her work faithfully, one day she would be a fashion designer , pay her loan and buy a house.

But, tagged along with Yoon Joo, she starts to know luxury life.
She’s amazed on how easily Yoon Joo bought a designer bag which she couldn’t buy unless she saves her money for 10 years.
She starts to envy Yoon Joo’s life.

Moreover, Yoon Joo was her former school friend who usually far behind her during school days.

She starts to think to leave her poor boyfriend and wonders how her own parents who worked very hard but always squashed by debts.
She feels horrible reality in life and searching for a prince who could rescue her from reality

Seo Yoon Joo
Beautiful and elegant, typical Cheongdamdong’s lady.
But, behind that beautiful face, there was long suffering past.

During her school days, her family went bankrupt. She envied Se Kyung so much back then.

Driven by poverty, she run to Paris, met Seung Joo. Although Seung Joo’s family didn’t like her, she had a firm decision that she would not give up Seung Joo.
But, then Seung Joo left his family first.
As Seung Joo had no money, she left him although she loved him.

Then she successfully becomes the wife of GN Clothing’s boss, the number 1 clothing company in Korea.

Tammy Hong
Famous fashion designer in Cheongdamdong and owns a fashion store there.

In the basement of his store, he run a private club for the riches.
He’s also the hottest matchmaker in Cheongdamdong.
Then, he gets a request as the matchmaker for the daughter of GN Clothing’s owner. And Han Se Kyung is his obstacle.

Park Shi Hoo as Cha Seung Jo
Moon Geun Young as Han Se Kyung
So Yi Hyun as Seo Yoon Joo
Kim Ji Suk as Tommy Hong
Kim Yoo Ri as Shin In Hwa
Shin So Yool as Choi Ah Jung
Park Kwang Hyun as Heo Dong Wook
Jung In Ki as Han Deuk Ki (Se Kyung’s father)
Lee Jong Nam as Jung Yoon Hee (Se Kyung’s mother)
Hye Jung as Han Se Jin (Se Kyung’s younger sister)
Goo Won as Seo Ho Min
Choi Sung Joon as Secretary Moon
Nam Goong Min as Se Kyung’s ex-boyfriend (cameo ep1)

Official Site

Trailer 1

Trailer 2

Trailer 3

Trailer 4




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